Roofing · Review requests
Roofing Review Request Templates
The short answer
A roof is a big, infrequent purchase a homeowner can’t climb up and inspect, so your reviews are the proof the work itself can’t show — and a request can only help once you actually send it. Once the timing is right, a plain, human message that names the specific job does the work. Start from these and make them sound like you.
After a completed job (text)
A short, all-purpose text once the work is genuinely wrapped up and the site is clean.
“Hi {Customer FirstName}, thanks for trusting {Company Name} with your roof. Now that everything’s wrapped up and cleaned off, we’d appreciate your honest feedback on how it went — here’s a quick link: [Review Link]”
After a roof repair
A repair is smaller than a replacement, and some homeowners like to see it hold through a rain before they weigh in. Keep it light and let them judge the work.
“Hi {Customer FirstName}, thanks for having {Company Name} out for your roof repair. Once you’ve had a chance to see how it’s holding up, we’d appreciate hearing how the job went: [Review Link]”
After a roof replacement and final walkthrough
A replacement isn’t a one-hour visit — the homeowner dealt with a salesperson, a crew, and days of work, so the ask can acknowledge the whole project. Send it at the walkthrough-and-cleanup close, not the last shingle.
“Hi {Customer FirstName}, thank you for choosing {Company Name} for your new roof. Now that we’ve finished the walkthrough and cleaned up the property, we’d appreciate hearing about your experience with the crew and the project as a whole: [Review Link]”
After storm or insurance work
Storm and insurance jobs have extra moving parts — a claim, an adjuster, sometimes a supplement. Wait until everything is genuinely finalized and the homeowner isn’t still waiting on a check, then ask about their experience working with you. Don’t tie the request to the insurance outcome.
“Hi {Customer FirstName}, thanks for working with {Company Name} on your roof. Now that everything’s finalized, we’d appreciate your honest feedback on how we handled the project from start to finish: [Review Link]”
When a homeowner praises the crew
Unsolicited praise creates a natural opening — acknowledge it, then ask.
“Thanks so much, {Customer FirstName} — I’ll pass that along to the crew, they’ll be glad to hear it. If you have a minute, it would mean a lot if you shared that in a review of {Company Name}: [Review Link]”
When a homeowner mentions the cleanup
Cleanup is a roofing-specific worry — nails in the driveway, debris in the flower beds. If a homeowner volunteers that you left it clean, that’s a real moment to ask.
“Really appreciate that, {Customer FirstName} — leaving the property clean matters to us. If you’d be willing to mention how it went in a quick review, here’s the link: [Review Link]”
When a homeowner praises the communication
On a multi-day project, staying in touch is half the experience. If a homeowner says so, use it.
“Thanks, {Customer FirstName} — we work hard at keeping homeowners in the loop, so that means a lot. If you’d share your experience with {Company Name} in a review, here’s a quick link: [Review Link]”
After you fix a problem or callback
Ask only once the concern is genuinely resolved and the homeowner is satisfied — never while something is still open. Handled well, a fixed problem can earn a stronger review than a job that went smoothly.
“Hi {Customer FirstName}, glad we could get that taken care of for you. Now that it’s resolved, we’d genuinely appreciate your honest feedback on how {Company Name} handled it: [Review Link]”
The email version
Email gives you a little more room for a replacement or a larger project. Keep it to a short paragraph and one clear link. Subject: How did we do on your roof?
“Hi {Customer FirstName}, thank you for choosing {Company Name} for your roofing project. Now that the work is complete and the property is cleaned up, we’d appreciate hearing about your experience — how the crew did, how we kept you informed, and how the finished roof looks. It only takes a minute: [Review Link]. Thanks again for trusting us with your home, {Owner First Name}, {Company Name}.”
Asking in person at the walkthrough
The final walkthrough is often the best time to ask, because you’re already standing there talking about the finished work. Say it plainly, then remove the friction by texting the link on the spot.
“Before I head out — the best way to help a local company like ours is a quick Google review about how the project went. I’ll text you the link right now so it’s easy to find.”
One reminder — then stop
No answer usually isn’t a no; the homeowner may have simply meant to and gotten busy. One polite reminder is reasonable — then stop, because a second and third nudge on a big, stressful purchase reads as pestering.
“Just following up, {Customer FirstName} — if you have a minute to share how the roofing project went, here’s the link again: [Review Link]. Either way, thanks again from {Company Name}.”
What a good roofing review request includes
Whichever moment it’s for, the request works when it has:
- A greeting with the homeowner’s first name — so it reads as a real message, not a blast.
- Your company name — the homeowner should recognize who it’s from before they read the rest.
- A specific reference to the job — “your roof repair,” “your new roof,” “the storm damage we handled” — which makes it personal and jogs the memory.
- A direct, easy link — the Google review link or a QR code that drops them straight into the review screen, so there’s no hunting for your listing.
- A light reason and no pressure — “helps a local company like ours” is plenty; you’re opening a door, not assigning homework.
When should a roofing company ask?
There’s no universal number of hours that converts best. Ask after a clear moment the homeowner can actually evaluate:
- After the final walkthrough and cleanup on a replacement — when the work is explained, the debris is hauled, and the yard is swept for nails.
- After a repair has had a chance to hold up — especially through the next rain.
- Right after unsolicited positive feedback — a natural moment to ask.
- After a callback or problem is genuinely resolved — never while something is still open.
- On storm and insurance work, only once the claim is finalized and the homeowner is whole.
The moment deserves its own detail — see when a roofing company should ask for a review. Timing decides when; the templates above decide what to say.
Make the review link easy to use
“Find us on Google” loses people. Google Business Profile gives every business a direct review link and a QR code that open the review screen straight away — drop the link into your text or email, and a QR code works well on the final invoice or the paperwork you leave behind. Every extra step is a place a willing homeowner drops off. Need an easy way to hand customers your review link? You can create a free Google review QR code for your counter, truck, or invoice in a couple of minutes.
Don’t ask for five stars, and don’t gate
Never write “leave us a 5-star review,” tell homeowners what rating to give, or steer only the happy ones to Google while routing everyone else somewhere private. Google prohibits both incentivizing reviews and selectively soliciting positive ones, and beyond the rule, gating corrodes the one thing that makes reviews worth anything — that the next nervous homeowner believes they’re honest. Ask every homeowner the same way, skip the discounts and gift cards, and let them decide what to say. (If you want the full picture, here’s what to do instead of review gating.)
How many reviews should a roofer aim for?
There’s no universal number, and roofing tends to run lower than the busiest trades because you simply do fewer, larger jobs — so keeping pace with the roofers a homeowner is comparing you with matters more than chasing a big total. Wondering how many reviews roofing companies around Sarasota–Bradenton actually have? See the local roofing review benchmark.
Where Laudvi fits
A template only helps if it actually gets sent. Laudvi sends your review request by text or email when your office marks a homeowner at closeout, follows up once automatically if there’s no response, and keeps the wording consistent — while still letting you personalize the body with the homeowner’s name and your company name. It’s owner-controlled, not job-triggered: it doesn’t plug into your estimating or production software, so your office decides when a completed job is ready for the request.