Plumbing · Review requests
Plumber Review Request Templates That Sound Like a Real Person
The short answer
Owners often think they need a cleverer message. They don’t. Most review requests fail because they’re sent at the wrong time or never sent at all — not because the wording was weak. Once the timing is right, a plain, human message that names the specific job outperforms anything fancy. Start from these and adjust them to sound like you.
Emergency call
Name the relief and keep it to two sentences. The customer was stressed; acknowledge that you fixed it.
“Hi {Customer FirstName}, thanks for trusting {Company Name} with your emergency today — glad we could get it stopped and cleaned up. If you’d share how it went, here’s a quick review link: [Review Link]”
Scheduled job (install or planned repair)
Name the specific work — a water heater, a repipe, a fixture — so the message reads as personal, not bulk.
“Hi {Customer FirstName}, thanks for having {Company Name} out for your water-heater replacement. If everything’s running well, a quick review really helps a local company like ours: [Review Link]”
Recurring / maintenance customer
Keep it warm and low-key — this is someone you’ll see again, so don’t make it feel transactional.
“Hi {Customer FirstName}, always good seeing you on our maintenance visit. If you’ve got a minute, a short review of {Company Name} would mean a lot — here’s the link: [Review Link]”
A good plumbing review request has five parts
Whichever job it’s for, the request works when it includes:
- A greeting with the customer’s first name — so it reads as a real message, not a blast.
- Your company name — the customer should recognize who it’s from before they read the rest.
- A specific reference to the job — “your emergency today,” “your water-heater replacement” — which makes it personal and jogs the memory.
- A direct, easy link — the Google review link or QR code that drops them straight into the review screen, so there’s no searching.
- A light reason and no pressure — “helps a local company like ours” is enough; you’re opening a door, not assigning homework.
Text or email?
Both work, and the best channel is the one the customer already uses with you. A text tends to get opened fast and suits an emergency you handled by phone; email gives you room for a scheduled job and a clean link. Whichever you use, the message should be short enough to read on a phone in the driveway. (Laudvi can send either, with recorded consent for text.)
What about the Google review link?
Don’t make the customer hunt for your listing. Google Business Profile gives every business a direct review link and a QR code that open the review screen straight away — put the link in the message and consider a QR code on the invoice or the truck. The full walkthrough of capturing customers and sending consistently is in how plumbing companies get more Google reviews.
Don’t ask for five stars
Never write “leave us a 5-star review” or steer only happy customers to Google. Google prohibits both selectively soliciting positive reviews and offering incentives, and beyond the rule it corrodes the thing that makes reviews valuable — that another homeowner believes they’re honest. Ask every customer the same way and let them decide the rating. A single reasonable reminder is fine; a second sales pitch isn’t.
“Just following up, {Customer FirstName} — if you’d like to leave a quick review of the plumbing work, here’s the link again: [Review Link]”
Where Laudvi fits
A template only helps if it actually gets sent. Laudvi sends your review request by text or email when your office marks a customer, follows up once automatically if there’s no response, and keeps the wording consistent so the request goes out the same way every time — while still letting you personalize the body with the customer’s name and your company name. It’s owner-controlled: your team decides who to ask and when.